Increase Sales

With orange juice consumption down 13 percent in the past four years due to an ever-proliferating increase in beverage choices and consumers’ avoidance of orange juice’s high sugar content, Tropicana is offering promotional products as part of its ongoing marketing campaign to encourage people to enjoy a ‘Little Glass’ of its 100-percent juice as part of a healthy, balanced diet.

Source: Business Insider, Talking Retail

• Category: Case Studies
• Tags: case study, sales, juice